Unit - 01 Introduction - marketing management and its evolution - nature and scope of marketing objective - marketing process - marketing function – market Mix -m market planning - organizing - market environment and market Control and performance and its implementation Unit - 02 Production decision - product planning and policy for old and new Product and its implementation product development - product life cycle, packing. Unit - 03 Buying decision - consumer behavior - meaning nature – factors Influencing consumer behavior - cultural, social etc. - buying decision Process market segmentation Unit - 04 Pricing decision and distribution decisions - factors affecting price Determination - pricing policies and strategies - nature, functions, types Of channels intermediaries - channel management. Unit – 05 Promotional decisions - communication process - promotional mix - Advertising - other tools and techniques - marketing research and Information
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