Syllabus For The Subject Marketing Research

1. The Nature and Scope of Marketing Research
2. Marketing Research Process : Problem Identification
3. Marketing Research Frameworks
4. Secondary and Commercial Data
5. Primary Data and Questionnaire Construction
6. Qualitative Techniques of Data Collection
7. Scaling Techniques
8. Sampling Decisions
9. Univariate Data Analysis
10. Multivariate Analysis
11. Report Preparation and Communicating Research Findings
12. Discussion of Research Studies