Syllabus For The Subject ECONOMICS OF MARKETING(

UNIT - 01

ECONOMICS - DEFINITION, NATURE, SCOPE, METHODS - MICRO AND MACRO

ECONOMICS

UNIT - 02

DEMAND - MEANING AND DEFINITION - TYPES - THEORIES

UNIT - 03

SUPPLY - MEANING AND DEFINITION - TYPES - THEORIES

UNIT - 04

COST ANALYSIS - CONCEPTS - CLASSIFICATION - COST OF PRODUCTION IN THE SHORT

AND LONG PERIOD

UNIT - 05

COST AND REVENUE - BEP

UNIT - 06

MARKET - DEFINITION - CLASSIFICATION

UNIT - 07

THEORIES OF VALUE - PRICING UNDER MONOPOLY

UNIT - 08

PRICING UNDER PERFECT COMPETITION - UNDER IMPERFECT COMPETITION

UNIT - 09

INTERDEPENDENT PRICES - RIVAL DEMAND AND SUPPLY - JOINT DEMAND AND SUPPLY

UNIT - 10

PRICING POLICIES AND PRACTICES - PRICE FIXATION AND PRICE CONTROL BY

GOVERNMENT.

UNIT - 11

INTEREST - CONCEPT AND THEORIES - PROFIT

UNIT - 12

NATIONAL INCOME AND ECONOMIC WELFARE - INTERNATIONAL TRADE