Syllabus For The Subject INTERNATIONAL BUSINESS

UNIT - 01

INTERNATIONAL TRADE - MEANING AND CONCEPTS - SCOPE AND CHALLENGES -

THEORIES OF INTERNATIONAL TRADE - ECONOMIC THEORIES - MODERN THEORIES -

NEW THEORIES - BALANCE OF PAYMENTS - TRADE BARRIERS.

UNIT - 02

GLOBALIZATION OF BUSINESS-WTO AND TRADE LIBERALIZATION-EMERGING ISSUESIMPLICATIONS

FOR INDIA-REGIONAL TRADE BLOCKS-INTER-REGIONAL TRADE AMONG

REGIONAL GROUPS.

UNIT - 03

FORMS OF COUNTER TRADE - REASONS FOR THE GROWTH OF COUNTER TRADE -

FOREIGN EXCHANGE MARKET - SWAP OPERATIONS-DETERMINATION OF FOREIGN

EXCHANGE RATES - EXCHANGE CONTROL-OBJECTIVES OF EXCHANGE CONTROLMETHODS

OF EXCHANGE CONTROL.

UNIT - 04

DEFINITION - DOMINANCE OF MNC`S - MNC`S AND INTERNATIONAL TRADE - MERITS OF

MNCS - DEMERITS-NEW TRENDS - CODE OF CONDUCT - MNC IN INDIA. MARKETING

ENTRY STRATEGIES - MERGERS AND ACQUISITIONS - STRATEGIC ALLIANCE - THIRD

COUNTRY LOCATION - MARKET SEGMENT SELECTION.

UNIT - 05

EXPORT REGULATIONS - EXPORT PROCEDURES - EXPORT PACKAGING - INSURANCE -

IMPORT REGULATIONS - IMPORT PROCEDURE - EXPORT DOCUMENTATION - IMPORT

DOCUMENTATION - INDIAS TRADE POLICY - NEW IMPORT AND EXPORT POLICY.