Syllabus For The Subject INTERNATIONAL MARKETING

UNIT - 01

INTRODUCTION TO INTERNATIONAL MARKETING - DEFINITION - OBJECTIVES OF

INTERNATIONAL MARKETING - NATURE AND SIGNIFICANCE COMPLEXITIES IN

INTERNATIONAL MARKETING

UNIT - 02

TRANSITION FROM DOMESTIC TO TRANSNATIONAL MARKETING - INTERNATIONAL

MARKETING ORIENTATION - FACTORS AFFECTING INTERNATIONAL MARKETING

MANAGEMENT - BARRIERS

UNIT - 03

ERPG FRAME WORK - INTERNATIONAL MARKETING STRATEGIES

UNIT - 04

INTERNATIONAL MARKETING ENVIRONMENT - INTERNAL ENVIRONMENT - ITS IMPACT

UNIT - 05

INTERNATIONAL MARKETING ENVIRONMENT - EXTERNAL ENVIRONMENT - ITS IMPACT

UNIT - 06

PRODUCTION - PRICING - PROMOTION - MARKETING PROCESS - MARKETING FUNCTION

- MARKET MIX

UNIT - 07

DISTRIBUTION DECISIONS FOR GLOBAL MARKETING - GLOBAL MARKET SEGMENTATION

UNIT - 08

INTERNATIONAL MARKET PLANNING - ORGANIZING AND CONTROLLING OF

INTERNATIONAL MARKETING

UNIT - 09

INTERNATIONAL MARKET INFORMATION SYSTEM AND OPERATIONS - INTERNATIONAL

MARKETING ENVIRONMENT - ECONOMIC - COMMERCIAL - SOCIAL - CULTURAL -

POLITICAL - INTERNATIONAL LEGAL ENVIRONMENT

UNIT - 10

INTERNATIONAL TRADE AGREEMENTS - EXPORT PROCEDURE AND DOCUMENTATION -

IMPORT PROCEDURE AND DOCUMENTATION

UNIT - 11

FOREIGN INVESTMENT AND DEVELOPMENTS IN INTERNATIONAL MARKETING SERVICES

UNIT - 12

IMPACT OF GLOBALIZATION AND WTO - RESENT DEVELOPMENT