Syllabus For The Subject INTERNATIONAL BUSINESS IN TELECOM SECTOR

UNIT - 01

INTRODUCTION - MODES OF INTERNATIONAL BUSINESS IN TELECOM SECTOR -

EXTERNAL INFLUENCE -INTERNATIONALIZATION PROCESS - MACRO ENVIRONMENT

AND MICRO ENVIRONMENT - TRADE AND INVESTMENTS.

UNIT - 02

SOCIAL AND CULTURAL ENVIRONMENT: CULTURE-LANGUAGE-AESTHESTICS-COLOUR,

DESIGN, MUSIC, BRAND NAMES, EDUCATION, RELIGION-ATTITUDE AND VALUES.

COMPARISON OF VARIOUS BUSINESS CULTURES- WESTERN, EASTERN, MIDDLE EAST

COUNTRIES CULTURE. BUSINESS MANNERISM IN TELECOM SECTOR

UNIT - 03

WORLD FINANCIAL ENVIRONMENT - WORKING OF FOREIGN EXCHANGE MARKETS -

CONVERTIBILITY -EXCHANGE RESTRICTIONS- INTERNATIONAL MONETARY SYSTEM.

UNIT - 04

LEGAL ENVIRONMENTAL INTERNATIONAL LAW IN INTERNATIONAL MARKETING, IMF &

GATT - INTERNATIONAL TRADE AGREEMENTS IN TELECOM SECTOR-TRADE

PREFERENCE UNCIAD EEC, CUSTOMS UNION.

UNIT - 05

INTERNATIONAL STANDARDS ORGANIZATION (ISO), REGIONAL GROUPING AND

INTERNATIONAL LAW, SAARC, EEC - EUROPEAN FREE TRADE ASSOCIATIONS, (EFTA)

LATIN AMERICAN FREE TRADE ASSOCIATION (LAFTA) ETC.