Syllabus For The Subject ECONOMICS & TOURISM

UNIT - 01

DEFINITION & IMPORTANCE OF ECONOMICS - DEMAND - LAW OF DEMAND - ELASTICITY

OF DEMAND - TYPES OF ELASTICITY OF DEMAND - SUPPLY - ELASTICITY OF SUPPLY -

COST & REVENUE- BREAK EVEN ANALYSIS.

UNIT - 02

MARKET - PERFECT COMPETITION - MONOPOLY - OLIGOPOLY -COMPETITION - TRADE

CYCLE - NATIONAL INCOME - CURRENCY DEVALUATION - EXCHANGE RATE.

UNIT - 03

EVALUATION OF TOURISM - TYPES OF TOURISM - RISE OF TOURISM - TOURISM

INDUSTRY - BASIC COMPONENT OF TOURISM - ORGANIZATION OF TOURISM -

INFLUENCING FACTORS - TYPES OF ORGANIZATION . N.T.O - FUNCTIONS - REGULATION

- TOURIST - PLANNING OF TOURISM

UNIT - 04

TOURISM AND ITS CULTURAL IMPACT - ENVIRONMENTAL IMPACTS - SOCIAL AND

CULTURAL IMPACTS. TOURISM AND SOCIAL CHANGE - TOURISM & PHYSICAL CULTURE -

EFFECTS ON EMPLOYMENT`S - TOURISM AND ECONOMIC VALUE OF CULTURAL

RESOURCES. ROLE OF TRAVEL AGENCY IN TOURISM - AIR TRAVEL - FUNCTIONS OF A

TRAVEL AGENCY - TICKETING.

UNIT - 05

TOURISM MARKETING - MEANING - DEFINITION -PROBLEM - SEGMENTATION . MARKET

PLANNING - OBJECTIVE - MARKET SELECTION -MARKETING MIX- PRODUCT PRICE -

ELEMENTS OF MARKETING SYSTEM .