Syllabus For The Subject ELEMENTS OF VISUAL ADVERTISING

UNIT - 01

INTRODUCTION TO ADVERTISING - DEFINITION AND TYPES

UNIT - 02

STRUCTURE AND FUNCTIONING OF AN AD AGENCY

UNIT - 03

ADVERTISER

UNIT - 04

AGENCY RELATIONSHIP

UNIT - 05

AUDIENCE ANALYSIS - SEGMENTATION - TARGETING AND POSITIONING

UNIT - 06

AUDIENCE RESEARCH - DEMOGRAPHICS - PSYCHOGRAPHICS

UNIT - 07

CREATIVE ASPECTS OF ADVERTISING - ART DIRECTION

UNIT - 08

CREATIVE ASPECTS IN PRINT AND ELECTRIC MEDIA - PRINT PRODUCTION -

ELECTRONIC PRODUCTION

UNIT - 09

OUTDOORS ADVERTISING - MEDIA CHOICES - SALES PROMOTION

UNIT - 10

ADVERTISING ETHICS - LEGAL ASPECTS OF ADVERTISING

UNIT - 11

THE ROLE OF PR IN ADVERTISING - ADVERTISING - SOCIAL ISSUES - POLITICAL

ADVERTISING

UNIT - 12

DYNAMICS OF CREATING AND EXECUTING THE COMPLETE CAMPAIGN STRATEGY