Syllabus For The Subject MARKETING MANAGEMENT

UNIT - 01

MARKETING MANAGEMENT AND ITS EVOLUTION - NATURE AND SCOPE OF MARKETING

OBJECTIVE

UNIT - 02

MARKETING PROCESS - MARKETING FUNCTION - MARKET MIX - MARKET PLANNING -

ORGANIZING

UNIT - 03

MARKET ENVIRONMENT AND MARKET CONTROL AND PERFORMANCE AND ITS

IMPLEMENTATION.

UNIT - 04

BUYING DECISION - CONSUMER BEHAVIOR - MEANING NATURE - FACTORS

INFLUENCING CONSUMER BEHAVIOR - CULTURAL, SOCIAL ETC

UNIT - 05

BUYING DECISION PROCESS MARKET SEGMENTATION

UNIT - 06

PRODUCTION DECISIONS - PRODUCT PLANNING AND POLICY FOR OLD AND NEW

PRODUCT - ITS IMPLEMENTATION - PRODUCT DEVELOPMENT

UNIT - 07

PRODUCT LIFE CYCLE - PACKAGING

UNIT - 08

PRICING DECISION AND DISTRIBUTION DECISIONS - FACTORS AFFECTING PRICE

DETERMINATION

UNIT - 09

PRICING POLICIES AND STRATEGIES - NATURE - FUNCTIONS

UNIT - 10

TYPES OF CHANNELS INTERMEDIARIES - CHANNEL MANAGEMENT

UNIT - 11

PROMOTIONAL DECISIONS - COMMUNICATION PROCESS - PROMOTIONAL MIX -

ADVERTISING - OTHER TOOLS AND TECHNIQUES

UNIT - 12

MARKETING RESEARCH AND INFORMATION

Vinayaka Missions University,Directorate of Distance Education

Salem India

MASTER OF ARTS IN BUSINESS ECONOMICS

1 Yr.

MARKETING MANAGEMENT(2040301)