Master in Marketing Management Distance Education from VMU - Vinayaka Mission University


The Master in Marketing Management program provides the basic business training and also offers specialized training in the field of marketing. It creates awareness among students on how to control integrated marketing programs, how to work with managers in other areas. The program focuses on topics such as organizations attracting and retaining customers, marketing strategy, customer behavior, relationship branding and marketing and international marketing. 

This program is basically meant for students with undergraduate degrees in areas other than commerce whose target may be to pursue a managerial position in the field of marketing and communications. Commerce students who wish to add marketing skills to their portfolio can also opt for this course. It trains students to evaluate, manage and implement marketing strategies.

After completion of this course, students have various career choices such as Marketing Manager, Planning Manager, Marketing Analyst, Product Manager etc.

Vinayaka Missions University (VMU), which is the 48th university in India, is well known for the excellent education it provides in the fields of medicine, banking, insurance, finance, engineering, management etc. It has achieved the recognition of a university in the year 2001 from the Ministry of Human Resource Development. It was instituted in the year 1981 with the main aim of helping students to keep growing continuously and achieve success. The university offers distance education in a wide range of subjects.
 

 

Course Code : P135
Course Duration Fast-Track : 24  Months
Duration Normal : 24  Months
Semester/Year/Session : 2  Year
Course Fee : Rs. 12000 /Year
Exam Fee : Rs. (As Per University)  /Year
Study Material Fee : Rs. (As Per University)  /Year
Specialization : No  
Eligibility : Any Degree

Subjects

Sr. No.Subject NameSyllabusSem./Sess./Year
1 BUSINESS MANAGEMENT Syllabus 1
2 FINANCIAL AND MANAGEMENT ACCOUNTING Syllabus 1
3 FINANCIAL INSTITUTION AND MARKET Syllabus 1
4 MARKETING MANAGEMENT Syllabus 1
5 MARKETING OF SERVICE Syllabus 1
6 IMPORT & EXPORT DOCUMENTATION AND PROCEDURE Syllabus 2
7 BUSINESS RESEARCH METHODS Syllabus 2
8 ADVERTISING MANAGEMENT (ELECTIV-MARKETING) Syllabus 2
9 INTERNATIONAL MARKETING Syllabus 2
10 INTERNATIONAL LOGISTICS Syllabus 2

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