Syllabus For The Subject TOURISM MARKETING

UNIT - 01

DEFINITION - ADVERTISING - TYPE OF ADVERTISING - PAMPLETS - PRINT FORMS -

BANNERS - ELECTRONIC AND DIGITAL ADVERTISING

UNIT - 03

STEPS IN PLANNING AND ADVERTISING - TOURISM INFORMATION

UNIT - 03

SALES SUPPORT TO TOURISM MARKETING - SALES SUPPORTS TECHNIQUES AND

PROMOTION

UNIT - 04

PUBLIC MARKET RELATIONS - MARKET PUBLICITY IN TOURISM MANAGEMENT

UNIT - 05

MARKETING ACTS IN THE TOURISM

UNIT - 06

TOURISM AS A INDUSTRY - TOURISM MATERIAL PRODUCTION

UNIT - 07

MARKET PRICING TOURISM - MARKET PLACE FOR PRODUCTS

UNIT - 08

MARKET SEGMENTATION - PECULIARITIES

UNIT - 09

INTERNATIONAL TOURISM MARKETING

UNIT - 10

TOURISM MARKETING IN INDIA - IMPORTANT MARKETING - PRODUCTS

UNIT - 11

MARKETING STRATEGY OF TOURISM - GHANA`S ECONOMIC RECOVERY PROGRAM

UNIT - 12

EFFECT OF TOURISM MARKETING - TRENDS IN TOURISM MARKETING

Vinayaka Missions University,Directorate of Distance Education

Salem India

MASTER OF ARTS IN TOURISM MANAGEMENT

1 Yr.

TOURISM MARKETING{MTM.3}(2041302)

 

 

DMCA.com Protection Status