Syllabus For The Subject MARKETING MANAGEMENT & MANAGERIAL ECONOMICS

UNIT - 01

INTRODUCTION - MARKETING MANAGEMENT AND ITS EVOLUTION - NATURE AND SCOPE

OF MARKETING OBJECTIVE - MARKETING PROCESS - MARKETING FUNCTION - MARKET

MIX -M MARKET PLANNING - ORGANIZING - MARKET ENVIRONMENT AND MARKET

CONTROL AND PERFORMANCE AND ITS IMPLEMENTATION

PRODUCTION DECISION - PRODUCT PLANNING AND POLICY FOR OLD AND NEW

PRODUCT AND ITS IMPLEMENTATION PRODUCT DEVELOPMENT - PRODUCT LIFE CYCLE,

PACKING.

UNIT - 02

BUYING DECISION - CONSUMER BEHAVIOR - MEANING NATURE - FACTORS

INFLUENCING CONSUMER BEHAVIOR - CULTURAL, SOCIAL ETC. - BUYING DECISION

PROCESS MARKET SEGMENTATION PRICING DECISION AND DISTRIBUTION DECISIONS -

FACTORS AFFECTING PRICE DETERMINATION - PRICING POLICIES AND STRATEGIES -

NATURE, FUNCTIONS, TYPES OF CHANNELS INTERMEDIARIES - CHANNEL

MANAGEMENT

UNIT - 03

PROMOTIONAL DECISIONS - COMMUNICATION PROCESS - PROMOTIONAL MIX -

ADVERTISING - OTHER TOOLS AND TECHNIQUES - MARKETING RESEARCH AND

INFORMATION

UNIT - 04

SCOPE OF MANAGERIAL ECONOMICS, DEMAND ANALYSIS, BASIC CONCEPTS, TOOLS

FOR DEMAND FORECASTING, USE OF BUSINESS INDICATORS, ELASTICITY CONCEPTS -

COST AND PRODUCTION FUNCTIONS, SHORT AND LONG RUN COST FUNCTIONS, COSTPRICE

OUTPUT RELATIONS, INPUT-OUTPUT ANALYSIS - MARKET STRUCTURE- PRICING

AND OUTPUT GENERAL EQUILIBRIUM, PERFECT COMPETITION AND MONOPOLISTIC

COMPETITION.

UNIT - 05

NATURE AND SCOPE OF MACRO ECONOMIC ISSUES:

CIRCULAR FLOW OF INCOME-NATIONAL INCOME CONCEPTS-METHODS OF MEASURING

NATIONAL INCOME - DIFFICULTIES IN MEASURING NATIONAL INCOME - THE ROLE OF

ECONOMIC PLANNING-INDIAN ECONOMIC PLANNING.

ANALYSIS OF EXTERNAL SECTOR:

INTERNATIONAL TRADE -THE ROLE OF TRADE POLICY - BALANCE OF PAYMENTS -

ANALYSIS OF PERFORMANCE OF INDIAN ECONOMY IN EXTERNAL SECTOR.

Vinayaka Missions University,Directorate of Distance Education

Salem India

MASTER OF BUSINESS ADMINISTRATION

1 Yr.

MARKETING MANAGEMENT & MANAGERIAL ECONOMICS[MBA](2040302)

 

 

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