Syllabus For The Subject BUSINESS POLICY AND STRATEGIC MANAGEMENT

UNIT - 01

INTRODUCTION TO BUSINESS POLICY AND STRATEGIC MANAGEMENT - EVOLUTION

NATURE AND SCOPE OF STRATEGIC MANAGEMENT - BUSINESS AS A SOCIAL SYSTEM

UNIT - 02

STRATEGY DEVELOPMENT AS MANAGERIAL INTENT STRATEGIC DECISION MAKING

PROCESS - STRATEGY DEVELOPMENT AS THE OUTCOME OF CULTURAL AND POLITICAL

PROCESSES - CHALLENGES IN STRATEGY DEVELOPMENT - UNCERTAINTY AND THE

LEARNING ORGANIZATION - SOCIAL AND ETHICAL ISSUES IN BUSINESS

UNIT - 03

DEFINITIONS AND SCOPE - ELEMENTS OF POLICY AND FORMULATION - SPECIAL

TECHNIQUES - MBO, MBE - MAJOR BUSINESS POLICIES - FUNCTIONAL POLICIES -

SOCIETY AND BUSINESS - BUSINESS ETHICS - SOCIAL RESPONSIBILITY - SOCIAL AUDIT

POLICIES AND STRATEGIES

UNIT - 04

STRATEGIC ANALYSIS - ENVIRONMENTAL ANALYSIS AND DIAGNOSIS - THE GENERAL

ENVIRONMENT - BUSINESS ENVIRONMENT - EXTERNAL/INTERNAL AND THEIR

INTERACTION - TECHNIQUES OF ENVIRONMENTAL ANALYSIS - PORTER`S DIAMOND

MODEL

UNIT - 05

DIAGNOSIS OF THE ENVIRONMENT - THE ENVIRONMENT - STRATEGY INTERFACE -

INDUSTRY ENVIRONMENT - INTERNATIONAL ENVIRONMENT - IDENTIFYING THE

ORGANIZATION`S COMPETITIVE POSITION - COMPETITOR ANALYSIS

UNIT - 06

ANALYSIS OF INTERNAL FACTORS AND RESOURCES - COMPETENCES AND STRATEGIC

CAPABILITY - INTERPRETIVE STRUCTURAL MODELING (ISM) - SAP-LAP ANALYSIS -

VALUE CHAIN ANALYSIS - CORPORATE RESOURCES - RESOURCE AUDIT - ANALYZING

COMPETENCIES AND CORE COMPETENCES

UNIT - 07

STRATEGY-FUNCTION / IMPORTANCE-STRATEGIC ALTERNATIVES - BCG - GE MATRIX -

SWOT ANALYSIS - COMPARATIVE ANALYSIS AND BENCHMARKING, IDENTIFICATION OF

KEY ISSUES - CRITICAL SUCCESS FACTORS (CSFS)

UNIT - 08

STRATEGIC ALTERNATIVES - STABILITY - EXPANSION - RETRENCHMENT AND

COMBINATION STRATEGIES BOTH FOR INTERNAL AND EXTERNAL - INTERNATIONAL

STRATEGIES VARIATIONS

UNIT - 09

FOCUSING THE ALTERNATIVES FOR SELECTION - STRATEGIC CHOICE PROCESSES -

MANAGERIAL CHOICE FACTORS - CHOOSING THE INTERNATIONAL STRATEGIES

Vinayaka Missions University,Directorate of Distance Education

Salem India

MASTER OF BUSINESS ADMINISTRATION

2 Yr.

BUSINESS POLICY AND STRATEGIC MANAGEMENT(2041205)

UNIT - 10

STRATEGY FORMULATION / MODEL-CONTROL AND EVALUATION OF STRATEGIES - 7-S

SYSTEM - IMPLEMENTATION PROCESSES - PLANNING SYSTEMS TO IMPLEMENT

STRATEGIC MANAGEMENT - PLAN AND POLICY IMPLEMENTATION

UNIT - 11

LEADERSHIP ASPECTS - IMPLEMENTING STRATEGY IN INTERNATIONAL SETTING - THE

CONTROL AND EVOLUTION PROCESS - MEASUREMENT - FEEDBACK AND CORRECTIVE

ACTION

UNIT - 12

UNDERSTANDING TYPES OF STRATEGIC CHANGE - MANAGING STRATEGIC CHANGE -

MANAGING FLEXIBILITY THROUGH SAP-LAP

 

 

DMCA.com Protection Status