Syllabus For The Subject MARKETING FOR HEALTH CARE SERVICES

UNIT - 01

MARKETING CONCEPT - DEFINITION - SCOPE - MARKET ANALYSIS - HEALTH CARE

NEEDS - FACTOR INFLUENCING PATIENT BEHAVIOR - MARKET SEGMENTATION - CHIEF

DETERMINING VARIABLES - TARGETING AND PRODUCT POSITIONING FOR HEALTH

CARE SERVICES.

UNIT - 02

MARKET RESEARCH AND INFORMATION - PRODUCT SERVICE - PRODUCT LINE -

PRODUCT MIX - PRODUCT LIFE CYCLE - BRANDING - PACKAGING - NEW PRODUCT

OPPORTUNITIES - PRODUCT DEVELOPMENT.

UNIT - 03

PROMOTION - DETERMINING PROMOTIONAL MIX - PROMOTIONAL BUDGETS -

ADVERTISING AND PUBLICITY - ADVERTISING EXPENDITURES - ADVERTISING

DECISIONS.

UNIT - 04

PRICING - FACTORS DETERMINING PRICES OBJECTIVES - PRICING POLICY - NEW

PRODUCT PRICING - MARKET INFORMATION SYSTEM - PHYSICAL DISTRIBUTION -

CHANNEL DESIGN.

UNIT - 05

MARKETING PROGRAM - MARKET MIX - PRODUCT DECISIONS - PRICE DECISIONS -

LOCATION OF HOSPITAL SERVICES AND EXTENSION SERVICES - CAMP ORGANIZING

AND PLANNING - COMMUNITY HEALTH CARE PROGRAMS - PLANNING AND ORGANIZING

MEDICAL CAMPS - FOLLOW-UP.

Vinayaka Missions University,Directorate of Distance Education

Salem India

MASTER OF SCIENCE IN HOSPITAL ADMINISTRATION

2 Yr.

MARKETING FOR HEALTH CARE SERVICES(2060913)

 

 

 

 

 

 

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