Syllabus For The Subject Business Communication

Business Communication

Contents

Lecture 1: Introduction to Business Communication

The Purpose of the Course

Definition of Communication

Communication Theory

The Process of Communication

Feedback in Communication

Effective Communication

Barriers to Communication

 

 

Lecture 2: Communication in Organizations

Concept & Types of Organizations

Communication in Business Organizations

Functions of Communication in a Business Organization

Increased Volume & Complexity of Communication in

Organizations

Organizational Structure & Lines of Communication

Communication in a ‘Network’ Organization: New Realities

Channels of Communication & Networking: Types of Networks

Communication Media in Business Communication

Principles of Business Communication

 

 

Lecture 3: Using the Language

A Historical Overview

The Wrong Words

Jargon

Emotive Language

Too Many Words

The Fog Index

The Right Words

Style & Tone

Sentence Structure

Paragraph Structure

Assignments

Reference Section: Basics of Syntax & Sentence Analysis

 

 

Lecture 4: I. Research Methods; Obtaining Information

Business Information

Effective Information Search: Primary & Secondary Data

Receiving Information

Analysing, Selecting & Preparing Information

Taking Notes

Making Notes

Summary & Precis

II. Writing with Force & Clarity

The Planning Process in Communication

Scope, Limitations, & Depth

Drawing Up the Tentative Outline

Outlining Methods

Orders of Development

Types of Outlines

Writing the First Draft

Choosing the Words

Choosing the Sentences

Choosing the Paragraphs

Qualities of Writing Style

Editing Suggestions

Readability Formulas

Ten Suggestions for Clear Writing

The Final Paper

 

 

Lecture 5: Communication through Writing: Business Letters

The Advantages of the Business Letter

The Business Letter Today

Letter Format

Letter Form

Principles of Business Communication

Different Types of Letter

Memoranda & Notices

 

 

Lecture 6: Information Storage & Retrieval. Report Writing

Information Storage & Retrieval

Reports for Decision Making: Types of Reports

General Points of Style

Report Formats: the Short Form

Report Formats: the Long Form

 

Lecture 7: Oral, Non-Verbal & Visual Communication

The Advantages of Oral Communication

The Disadvantages of Oral Communication

Skills in Oral Communication

Effective Speaking: the Short Presentation

Effective Speaking: the Long Presentation

Listening

Using Visual Aids to Communicate

 

 

Lecture 8: Persuasion

Persuasion and Influence

What is Argument?

Constructing a Logical Argument: Persuasive Logic

Message Characteristics: Persuasive Style

Identifying False Arguments

Engaging in a Constructive Discussion

 

 

Lecture 9: Cooperation

Cooperation & Group Characteristics

Roles and Relationships within Groups

Working in Groups

Supervision & Leadership: Styles & Functions

Conflict Management

Motivation

Disciplinary & Grievance Procedures

 

 

 

 

 

 

 

 

 

 

 

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