Syllabus For The Subject Consumer Behavior

1. Consumer Behavior
2. Factors Influencing Consumer Behavior
3. Models of Consumer Behavior
4. Concept of Culture
5. Cultural Variations in Non-Verbal Communication
6. Social Stratification
7. Group Influences on Consumer Behavior
8. Individual Determinates
9. Motivation and Personality
10. Problem Recognition
11. Information Search
12. Outlet Selection and Purchase
13. Attitude Development and Alternate Evaluation in Buying
14. Purchase Behavior (Situational Factors)
15. Post Purchase Behavior
16. Family Buying Influences, Family Life Cycle and Buying Roles
17. Life Style
18. Diffusion of Innovation
19. Organizational Buying Behavior
20. Customer Delight
21. Public Policy and Consumer Protection
22. E-Consumer Behavior
23. Consumer Research
24. Changing Consumer Behavior
25. Case Studies