Syllabus For The Subject CO-OPERATIVE MARKETING

UNIT - 01

MARKETING - MEANING - DEFINITION AND SIGNIFICANCE FOR MARKETING

UNIT - 02

EVOLUTION OF MARKETING

UNIT - 03

MODERN CONCEPT OF MARKETING AND MARKETING MANAGEMENT

UNIT - 04

MARKETING FUNCTIONS - VARIOUS CLASSIFICATIONS OF MARKETING FUNCTIONS

UNIT - 05

FUNCTIONS OF EXCHANGES

UNIT - 06

BUYING AND SELLING AND ASSEMBLING - SIGNIFICANCE AND METHODS

UNIT - 07

AUXILIARY FUNCTION - STANDARDIZATION AND GRADING

UNIT - 08

MARKET FINANCING AND RISK BEARING

UNIT - 09

MARKET INFORMATION AND THEIR SIGNIFICANCE

UNIT - 10

MARKETING MANAGEMENT - METHODS OF MARKETING OF MANUFACTURED GOODS

UNIT - 11

MARKETING MANAGEMENT - METHODS OF MARKETING OF AGRICULTURAL GOODS

UNIT - 12

FEATURES CHANNELS OF DISTRIBUTION - THEIR INTERMEDIARIES - PRICING