Syllabus For The Subject COMMUNICATION GRAPHICS DESIGN AND APPLIED ARTS ON

UNIT - 01

AWARENESS OF VARIOUS GRAPHIC PROCESSES FOR STUDENTS TO FUNCTION IN ANY

PUBLISHING HOUSE - - INDUSTRIAL TRAINING.

UNIT - 02

TO PROVIDE THEORETICAL AND PRACTICAL KNOWLEDGE OF BASIC DESIGN

PROCESSES OF ANY PUBLISHING PROCESS - INDUSTRIAL TRAINING.

UNIT - 03

I PUBLISHING DESIGN - A) EVOLUTION AND HISTORY - B) ART OF THE BOOK - HISTORY

EVOLUTION - C) PRINTING PROCESSES - D) TYPES - BOOKLETS, BROCHURES, FOLDERS,

POSTERS.

UNIT - 04

ADVERTISING - 1. A) ROLE OF A ADVERTISING IN MODERN LIFE A) HISTORY, EVOLUTION.

B) DEFINITION C) ADVANTAGES AND DISADVANTAGES D) ADVERTISING APPEALS C)

ADVERTISING THROUGH PRINT MEDIA F) BROADCAST MEDIA G) OUTDOOR

ADVERTISING - 2. DESIGN ORIGIN AND EVOLUTION OF LOGOS - 3. COPYWRITING - AN

EFFECTIVE TOOL IN ADVERTISING - 4. MARKETING - A POTENT TOOL IN ADVERTISING -

FUNDAMENTAL PROCESSES - 5. TYPOGRAPHY - VARIOUS ASPECTS.

UNIT - 05

PHOTOGRAPHY - CAMERA - FUNCTIONS AND USES - PHOTOGRAPHIC PROCESSES - A

BASIC UNDERSTANDING.

UNIT - 06

APPLIED ART ON TEXTILES - HAND PRINTING METHODS - BLOCK - STENCIL - TIE AND

DYE - SCREEN PRINTING AND BATIK - STUDY OF FIGURE IRREGULARITIES AND WHAT

CAN BE DONE THROUGH DESIGN AND OPTICAL ILLUTION TO MINIMISE THE EFFECT.

UNIT - 07

TYPES OF EMBROIDERY - MACHINE EMBROIDERY - APPLIQUE - CUT WORK - DRAWN

THREAD WORK - BREAD WORK - SEQUINS - MIRROR WORK - CROCHETING AND

TATTING.

UNIT - 08

VARIOUS EMBROIDERY OF INDIA - FOLK EMBROIDERY - PHULKARKI - KASUTI - KANTHA -

HEER - QUILTING - SHAWLS - CHAMBA RUMAL.

UNIT - 09

KNITTING - TYPES OF KNITTING - MACHINE AND HAND KNITTING - COMMON STITCHES

USED IN HAND KNITTING.

Vinayaka Missions University,Directorate of Distance Education

Salem India

BACHELOR OF SCIENCE IN INTERIOR DESIGN

3 Yr.

COMMUNICATION GRAPHICS DESIGN AND APPLIED ARTS ON

TEXTILES(1031310)